Medical Marketing and Engagement

We Establish and Build Authority
for Your Brand.

Brands are navigating an even more complex environment dealing with multiple channels and stakeholders. 

SPRIM orchestrates meaningful and long-term connections among brands, health care providers, and consumers through our medical marketing intelligence services, design thinking approach, and digital technology.

Medical Marketing Intelligence Services:

We bring together all stakeholders to consolidate a communication strategy for synergy and optimization. Our objective is to build a more structured and consistent base for your brand to explore opportunities for communication and activation with these stakeholders.

Our strategic engagement rule with the main stakeholders focuses on a transparent dialogue and relevant content.

Design Thinking Approach:

Our Design Thinking approach define the main challenges of the Health Professionals and Consumers to better elaborate the Brand User Experience:

  • Brings together all  stakeholders ‘perceptions: HCP’s, Influencers and Consumers
  • Develop a Medical and Consumer Journey, building clear reason to believe for brand differentiation and product launch.

Digital Technology:

An omnichannel experience means that your brand not only has a presence across channels — but that all those experiences are integrated in a way that improves the end-to-end customer experience.

We design marketing strategies to integrate omnichannel, highly-segmented, and targeted online and offline tactics to drive engagement and accelerate enterprise growth.

FMCG Marketing Engagement – 4 Step Approach

History & Diagnosis

A 360o approach on  your brand:

  • Market Environment
  • Challenges
  • Competition
  • Past marketing efforts

Planning Strategies

Our Planning Strategies encompasses: 

  • Risk Assessment
  • Panel intelligence
  • Exploratory Surveys
  • Advisory Board 
  • HCP Visit   

Regulatory support

Implementation 

Once planning and strategies are complete, we’ll begin Program Development

  • Omni Channel Approach
  • Communication and Digital Strategy
  • HCPs program engagement 

Data Reporting & Monitoring  

We will track and report results. 

  • Monitor KPI’s 
  • Data to continuously refine your marketing efforts 
  • Maximize your return on investment.

SPRIM CASE STUDIES

CHALLENGE

One of Brazilian Dairy Companies needed regulatory advice for their first infant nutrition products line communication strategy for launching in 2022 as Brazilian Authorities are very protective of breast feeding and established many legislations for this category communication either with consumers and health professionals.

SPRIM APPROACH

Based on SPRIM Brazil deep understanding about Brazilian legislation towards infant nutrition category and expertise in health professionals’ communication we were able to build a regulatory guidance and review scientific materials. 

RESULTS

The Guidance Material can help company’s marketing department and advertising agency to develop communication materials, labels and scientific materials to both targets, preventing from Authorities complaints.

CHALLENGE

#1 OTC multinational in Brazil needed a different approach for well-known brands in order to keep their positioning on HCP minds due to lack of differentiation perceived by the prescribers and from the competitors. They wanted to start a new relationship approach with the best messages and contact strategies.

SPRIM APPROACH

Based on Design Thinking approach, we define the main challenges of the HPs and Consumers to better elaborate the Brand User Experience, bringing together all the stakeholders´perceptions (HP, Marketing, Consumer, R&D) to develop a Medical and Consumer Journey, building clear reason to believe for brand differentiation and product launch.

RESULTS

The Designed Plan delivered 4 new communication materials with scientific approach, messages and contact points for both HPs and consumers to strengthen relationship among Brand, HPs and Consumers.

Clinical Outcomes Optimization

Helping you get the most out of your clinical trail.

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