FMCG Path-to-Market Strategy

• Regulatory Analysis (Formulation and labeling compliance, Regulatory body submissions, Claim assessments)
• Market Analysis and White Space Identification (Market sizing, Competitive landscaping, Consumer and HCP sensitivity analysis) 
• Acquisition & Partnership Identification (Technology landscaping, Market share and direction assessment)
• Marketing Strategy and Collateral Development (Consumer and KOL/HCP engagement and communication, Communication channel utilization)
• Distribution Strategy (Sales channel assessment)

Product Expansion Strategy

• Geo-Expansion Foreign Market Assessment (Market sizing, Regulatory requirements, Stakeholder/influencer identification, Competitive landscape, Sales channel identification)
• In-Market Product Repositioning Strategy (Technology landscaping for in-market product enhancement, Consumer and KOL/HCP product, and market insight evaluation, Competitive landscape)
• Communication and Collateral Development (Development of new marketing collateral based on repositioning strategy)