FMCG Path to Market and
Product Expansion

Getting you to market and product

FMCG Path-to-Market Strategy

  • Regulatory Analysis (Formulation and labeling compliance, Regulatory body submissions, Claim assessments)
  • Market Analysis and White Space Identification (Market sizing, Competitive landscaping, Consumer and HCP sensitivity analysis) 
  • Acquisition & Partnership Identification (Technology landscaping, Market share and direction assessment)
  • Marketing Strategy and Collateral Development (Consumer and KOL/HCP engagement and communication, Communication channel utilization)
  • Distribution Strategy (Sales channel assessment)

Product Expansion Strategy

  • Geo-Expansion Foreign Market Assessment (Market sizing, Regulatory requirements, Stakeholder/influencer identification, Competitive landscape, Sales channel identification)
  • In-Market Product Repositioning Strategy (Technology landscaping for in-market product enhancement, Consumer and KOL/HCP product, and market insight evaluation, Competitive landscape)
  • Communication and Collateral Development (Development of new marketing collateral based on repositioning strategy)

FMCG Industries Served

  • Food & Drink
  • Functional Food & Drink
  • Infant Food & Drink (Infant formulas, etc.)
  • Over-the-Counter Drugs
  • Dietary Supplements
  • Cosmetics & Skin Care (Wash off and leave on products for skin conditions)
  • Personal Care Products (Toothpaste, shampoos, soaps, moisturizers, etc.)
  • Mass Market Devices (Toothbrush, baby bottles, first aid products, etc.)

Clinical Outcomes Optimization

Helping you get the most out of your clinical trail.